2016 Marketing Plan

2016 Marketing Highlights 

A Partnership with Southern Living® Magazine

Fifty years ago, Southern Living magazine's first cover featured a home overlooking a verdent, azalea-laden lawn. For the magazine's celebratory 50th Anniversary Issue, Encore Azalea teamed up with Southern Living editors to step back in time and recreate the photo.   

Exclusive Sponsorships of National TV/Online Programming

Encore® Azalea is also proud to be the plant sponsor of HGTV.com’s Spring House which features quick and easy ways to spruce up outdoor spaces for spring. Check out the Spring House, and be sure to view the videos of its Party Ready Deck and Upcycled Potting Bench for ideas using Encore® Azalea.


Increased Video Marketing Efforts

Top performing content includes new video marketing efforts - highlighting care tips and garden ideas.

2017 Consumer Marketing:

3 Full-page ads in well-known Gardening and Lifestyle publications:

Online Digital Banner Ads: