2018 Marketing Highlights
A Partnership with Southern Living® Magazine
Fifty years ago, Southern Living magazine's first cover featured a home overlooking a verdent, azalea-laden lawn. For the magazine's celebratory 50th Anniversary Issue, Encore Azalea teamed up with Southern Living editors to step back in time and recreate the photo.
Exclusive Sponsorships of National TV/Online Programming
- DIY Network's America's Most Desperate Landscape feature reached 616,000 viewers.
- HGTV Designing Spaces feature reached 1.5 million viewers
Increased Video Marketing Efforts
- Top performing content includes new video marketing efforts - highlighting plants, care tips and garden ideas.
2017 Consumer Marketing:
3 Full-page ads in well-known Gardening and Lifestyle publications:
Online Digital Banner Ads:
- HGTV.com / DIY.com - March - June
- HGT.com - America's Most Desperate Landscape Exclusive Plant Sponsor