FOR IMMEDIATE RELEASE
New Encore® Azalea Variety Sets the Garden Ablaze
Autumn Bonfire™ is a fiery-red, dwarf variety re-blooming azalea that is perfect for small gardens and containers. With the introduction of Autumn Bonfire™, the Encore® family of azaleas expands to 31 varieties.
LOXLEY, Ala. – Encore® Azalea introduces a new addition to their popular line of re-blooming azaleas with Autumn Bonfire™.
Glowing with brilliant red flowers, Autumn Bonfire Encore Azalea provides enduring color all season. The ruffled petals providing striking contrast against bright evergreen foliage that keeps plants shining through the winter months.
“This seedling stood out among the others in my trials,” said Robert Lee, the plant breeder who developed Encore Azaleas, including Autumn Bonfire. “The vibrant flower color and bright foliage stand out significantly from a distance.”
Autumn Bonfire comes from a breeding program to select more red color in the blooms, but foliage is also very important Lee said. “When I breed azaleas I look for compactness and good form. Autumn Bonfire is very compact but it also grows well and looks healthy.”
Perfect for small gardens and containers, Autumn Bonfire is a dwarf variety of azalea growing in a tidy three-foot mound. Encore Azaleas require little maintenance and are among the most cold-tolerant of azaleas.
In his breeding programs, Lee looks for traits that make azaleas easy to grow and maintain. “Our plants are evaluated for several years,” said Lee. “I look for plants that are easy to establish in the landscape and tolerate a range of environmental stresses.”
Sun tolerance is one of the traits that sets Encore apart from other azaleas. Another is repeat blooming. In 1996, Encore Azalea transformed the beloved Southern classic when it introduced re-blooming azaleas that flower in spring, summer, and fall.
Like other members of the collection, Autumn Bonfire is a repeat bloomer. “Autumn Bonfire is more free-blooming,” Lee said. “In the right location it will readily re-bloom.”
The right location includes four to six hours of direct morning sunlight or bright shade. While Encore Azaleas are unique in their tolerance of sunny conditions, plants do benefit from protection against hot afternoon sun.
With the introduction of Autumn Bonfire, the Encore Azaleas family has grown to include 31 varieties flowering in shades of pink, purple, red, and white. This diversity in color is one of the reasons Lee enjoys working with azaleas. “There is a great variety of color combinations that can be bred into the blooms.”
The stunning selection of Encore Azalea are evidence of that diversity. And with so many varieties to choose from, there is an Encore Azalea perfect for every garden. Look for Autumn Bonfire and other members of the Encore family at your local garden center.
About Encore Azalea
Encore Azalea is the world’s best-selling multi-season blooming azalea. Its 31 varieties and range of sizes enliven landscapes with rich, colorful blooms in spring, summer and fall. It is sun tolerant, low maintenance and cold hardy, with most varieties being hardy through USDA Zone 6. It has an established reputation in the plant industry like no other azalea on the market. Visit www.encoreazalea.com to learn more.
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Contact:
Corrina Murray
Plant Development Services, Inc.
251-964-6778
17325 County Road 68, Loxley, AL 36551